It is essential to follow the proper steps to ensure the sale of a luxury property within a reasonable timeframe and at a market price that reflects its true value.

A common mistake is working with a real estate consultant who suggests marketing the property at an excessively high price, which does not align with what the buyer market is willing to pay.

It is of utmost importance that the property is marketed competitively and even aggressively to attract clients from the outset and avoid staying on the market too long, which could lead to it becoming “burned.” The role of the real estate consultant is to analyze similar properties of comparable quality and determine their pricing. While each property has its own unique qualities, superior attributes naturally allow for a higher valuation.

The price at which the luxury property is introduced to the market is the primary marketing parameter. The second most important factor is leveraging online platforms and social media channels to expose the property to a specific and relevant audience. Today, many potential buyers discover properties via tablets and mobile devices.

Social media serves as an exceptionally powerful marketing channel, enabling maximum exposure of the property through a prestigious business Facebook page, Instagram, Google+, LinkedIn, and more. Additionally, the property can be promoted via blogs curated by the real estate consultant.

The property owner must set clear expectations with the chosen real estate consultant regarding where the luxury property will be advertised and how frequently various publications will appear. A strong advertising presence is particularly advantageous during periods of high market demand.

To present the property in its full splendor and highlight all its attributes, it is crucial to ensure that the photographs showcase it in the best possible light: a well-maintained, illuminated, organized, clean, and stunning representative property. A single picture speaks louder than a thousand words.

An open house is another viable option, provided that the property is offered exclusively. Due to the unique qualities and sensitivities of a luxury property, an open house should be targeted at real estate consultants specializing in high-end properties rather than the general public, who may view the event as a leisure activity rather than a genuine buying opportunity.

When a real estate consultant markets a luxury property, beyond presenting it as a prestigious asset, they must also highlight and enhance the lifestyle that the property embodies within its surroundings and all its inherent qualities.

Anat Harran Luxury Real Estate Consultants & Brokerage 0526595535 Homes in Savyon: Sales / Rentals / Plots